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The use of Artificial Intelligence in Business

  For entrepreneurs, artificial intelligence is now a crucial growth strategy. Nearly 90 percent of businesses think AI will give them or help them maintain a competitive advantage. AI for businesses refers to incorporating AI into a company's overall plan, primarily for activities that call for a certain degree of human intellect. Types of AI ·        Artificial general intelligence                              ·         Generative AI models ·        Machine learning algorithms ·         Natural language processing                       What AI can do for your business ·        Natural language processing is an AI that enables computers to comprehend, generate, and manipulate huma...
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Building CRM knowledge and earn credentials

 

Welcome back!

This week I decided to gain more knowledge and build up my credentials. I did this with the online salesforce learning platform called Trailhead, and guess what it is completely free😀

There are plenty of courses on this platform, here's the link to the website:

 down below are some of the courses I completed this week:

CRM Analytics

In this module I learned what Customer Relationship Management (CRM) analytics is and also the features of CRM analytics. CRM analytics is the first comprehensive artificial intelligence (AI) for CRM. It is immersive, it asks critical questions and uses interactive analytics to answer them with real-time metrics in order to drive businesses forward. With CRM analytics everyone in an organization can have immediate access to critical and secure data insights. Its self-service business intelligence doesn’t require any more waiting on IT to wrangle data or create complex queries.

CRM analytics also comes with features to help control data such as:

·       Data management tools to clean up data

·       Ability to receive predictions, recommendations by using the transparent and easy interface.

 

Joined Report

In this module I learned how to create a joined report in salesforce and also how joined reports can help organizations expand their view of their business.

Joined reports give a broad view across different Salesforce objects or a side-by-side comparison of data under different conditions.

Joined reports can use a mix of standard and custom report types, report types can also be added to a joined report if they have relationships with the same objects.

 

Translating Unstructured Data into Valuable Insights

To do this we had to use sentiment analysis on salesforce. This helps detect customer emotions and it tags the information for meaningful analysis.

 

Bucket Smarter

To bucket smarter, we used a system called Fuzzy Match. Fuzzy Match helps automatically handle spelling variations in data prep by creating differences in capitalization, pluralization, abbreviations, and regional variations such as ”behavior” and “behaviour'' create ambiguity about grouping the data

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